Corporate Videos & Commercials

If an image is worth 1,000 words, what is the worth of 24/30 images per second accompanied by sound? Video can be used to convey certain messages in a much clearer and simpler fashion, and thereby help support your sales and customer service.

Here are some arguments to convince you to use videos in your company.

1. Your customers like videos People watch videos on their computers, tablets, smart phones, etc. With increasingly affordable bandwidth, three quarters of smart phone owners watch at least one video per week on their device.

2. Companies that use videos appear more credible The statistics on this say a lot: over half of Web surfers agree that companies that use video to present their products and services are more reliable and trustworthy than those that don't. But that's not all: 71% say that videos leave a positive impression of a company.

3. Videos really impact buying behaviour According to a study by Animato, 96% of consumers find videos helpful when they are shopping online. Three out of four state that watching a video on how a product works increases the likelihood that they will buy it. Does it really need to be pointed out that this would have a direct positive impact on your income statement's bottom line? This is a great avenue to explore for obtaining new customers.

4. Online videos drive more sales...even when Web surfers don't watch them! This might seem like a paradox: the mere presence of a video increases sales, even if Web surfers don't watch it2. Why? By presenting a video, you are demonstrating that you have enough confidence in your product to show it in detail before a customer buys it. Also, you are projecting the image of a company that is ready to provide useful information to its customers. Again, this is very positive for the buyer.